Introduction

Access resources on the SellApp platform via our API and seamlessly build on top of our platform, integrate it into your own products, and more.

Authentication Explore SDKs

Getting started

To get started, create a new API key with the correct permissions in your store's developers settings, then read on about how to make requests for the resources you need to access using our API endpoints.

Get your API key

Guides

Authentication

Learn how to authenticate your API requests.

Errors

Read about the different types of errors returned by the API.

Pagination

Understand how to work with paginated responses.

Webhooks

Programmatically configure webhooks for your store events.

Blacklists

Prevent your SellApp storefront from falling victim to malicious users and losing revenue.

Coupons

Running a marketing campaign or rewarding loyal customers? Coupons are here to help.

Feedback

View and reply to feedback placed by customers who have made a purchase.

Groups

Combine products of the same type into a group and streamline your customer experience.

Invoices

View and generate orders, mark orders as voided or completed, and access useful insights.

Invoices (V2)

View and generate orders with specific product variants.

Products

Create products, view their details, and update them to add more stock.

Sections

Separate your products into multiple sections, and declutter your storefront in the process.

Tickets

View and reply to tickets created by customers to help resolve queries and close sales faster.